SELL THEM ON THE CHALLENGES THEY FACE IF THEY DON'T KNOW CERTAIN THINGShours for dollars
They should all want what I'm selling.
When there's someone you know you can help a tremendous amount And you can't make the sale, part of me is really bummed out and part of you saying screw them.It's their loss.Deep down it's a rejection, it hurts.Especially when you know that it would be a great fit with them.
The hands, on one on one business model is outdated.
Too much competition with practitioners who can promise instant results get paid and then ultimately fail to solve the problem
Go through all the why don't people want to study the Alexander technique posts. Ask the question again in the group
I believe that there is more opportunity for us is Alexander teachers right here right now the has ever been in history of the technique.
When I think about where the world was back in 1972 when I first started studying… Fringe activities have become main stream.
List all the reasons why the Alexander technique is the best.
Then The question is why are we still struggling....
Prove to be the beginning of a new era for the Alexander work.
It's not why you think
The problem is the hands-on aspect of it. Nobody disputes the power of hands-on work it is the fastest way to input information into a persons nervous system. But this is the best Way to teach. I guess it depends on what you're trying to teach them. I guess it depends on what people despite their need for instant gratification really want from life and therefore from the Alexander technique.
What do our students really want? We think that they want instant gratification
, A quick fix. But do they?
I need to take a bunch of Alexandra quotes that kind of outline the bigger picture of what he wanted for people of what he thought was possible but then show how hands-on work is the antithesis of that
How to create a more sustainable or extended relationship with a student that benefits both you and the student
GROWING A HIGHLY SUCCESSFUL ALEXANDER TEACHING PRACTICE TheEasyWay™
Ability to reach out to people all over the world...The ability to actually have them sample you're teaching without ever having to leave their home...The ability to have a contact with them in between lessons… Debility to create a community around your individual teaching practice if you choose to.
How do we reach people who are not actively seeking out the Alexander technique?
One of the techniques most commonly used online is the lead magnet idea. You offer somebody in your market, a prospective student something that will be of immediate value to them in exchange for them giving you your email address with the implicit permission to contact them again at a later date. Another corner stone of online marketing is an extension of the lead magnet. You offer, for free, a sampling of what you will give them in a paid course.
Give a quick and dirty outline of what online teaching is all about. It should be very offhanded and casual like all of this is obvious but it should induce In the reader the feeling:HE REALLY KNOWS A LOT ABOUT MARKETING, DOESN'T HE!
TEACHING BY THE EPIPHANY PROCESS
Teaching your students how to UNLEARN.