Perry Belcher


Access to my marketing library

Do I need to be marketing against residential A.T. programs like Bruce's?

Dreams…When you first realized the power of AT
and you thought of sharing it

Justify failures…Selling anything is hard but try to 
sell something about process to endgainers is impossible. Even Alexander had trouble.

Allay…WE have something that is so valuable to everyone that it’s just a matter of figuring out how to frame it.

Confirm suspicions…That Alexander wasn’t clear and went off the deep end and our teachers followed suit

Throw rocks…Yoga, Felden, Mindfulness, Meditation

A super simple activity that teaches inhibition


“Common sense” you might call it. It’s our built-in ability to

feel someone's pain, even if we’ve never experienced it, it’s our desire to feel connected to others; our

natural distrust of the unknown, among thousands of other intuitive connections.


The mediocre teacher tells.

The good teacher explains.

The superior teacher demonstrates.

The great teacher inspires.

― William Arthur Ward


They need to be our hero.

The person we’re rooting for to succeed.

Who’s trials and pitfalls hurt us when we see them stumble.

Indeed they must become our greatest hope, and we - their greatest ally.


To give our hero

what they desire… even (and especially) if they don’t know what that is yet.


The skills will help shine a light on what

makes the human mind tick.



We as writers are the guides who help lead the audience

to the promised land… to reach their end goal.


Is your Alexander practice more like a hobby than a business?

s your Alexander practice more hobby-like than a business-like?



it’s about unlocking our ability

to help our audience - to bring them out of the darkness and into the light.

To fight

for them, to push them, to pull them, to help them become the best version they can

be; all in relation to the product or service we’re persuading them to purchase.


and a business without customers isn’t a business it’s a hobby.


It’s about building a connection between your reader, your brand, and what you're selling. One

that is built on trust; trust that is developed by posing an (1.) argument, (2.) proving it correct,

and then (3.) delivering on the promised result your product or service was designed to fulfill.











The process is straight forward: 1. Follow a set of step by step

instructions, 2. Create something, 3. Review what you’ve

created by referencing it against examples and ideally get

feedback on what you’ve created*.

“We have to continually be jumping off cliffs

and developing our wings on the way down.

- Kurt Vonnegut


The Headline & Sub-Headline



Capture Attention

Frame the Problem 



Hint at Solution

Address Main Objectionis email is for the reader to be inspired

to register for a webinar that’s selling my course on XYZ, I want

them to see the pitfalls that befall those who don’t take XYZ actio


Write A Brief

Take out a piece of paper, at the top write a brief description of

what you want your reader to gain from reading your piece, and

what they should be inspired to do by the end.


“Example: My objective for this email is for the reader to be inspired

to register for a webinar that’s selling my course on XYZ, I want

them to see the pitfalls that befall those who don’t take XYZ action.


What's the biggest dream you've ever had for your Alexander teaching


Visit popular aggregation websites like,,,,,



If you’re new to this it can be helpful to spend a few moments analyzing

“why” the headline works. Is it stoking curiosity? Is it confirming a

belief? Is it opening a loop in our readers mind?

What is it that captured our attention in the first place?My 


“I help_______ achieve/do________ ,so they can__________



what you resist persists


Everything happens as the result of a process and a progression. Baking a cake. You have to do it in order.

conscious can't order because it doesn't have all the info.


There's a progression to learning. Teacher's have to shepherd that journey.


“Nature is pleased with simplicity. And nature is no dummy.”

- Isaac Newton

“I have just three things to teach: simplicity, patience, compassion. These three are your greatest treasures.”

- Lao TzuWharobjective for this email is for the reader to be them to see the pitfalls that befall those who don’t take XYZ action

“Simplicity is the ultimate sophistication.”

- Leonardo da Vinci

“Simplicity is an exact medium between too little and too much.”

- Joshua Reynolds

"The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

- Hans Hofmann

“Life is really simple, but we insist on making it complicated.”
― Confucius

“Our life is frittered away by detail. Simplify, simplify.”
― Henry David Thoreau,

“There is no greatness where there is not simplicity, goodness, and truth.”

“Manifest plainness,
Embrace simplicity,
Reduce selfishness,
Have few desires.”
― Lao Tzu

“A child of five could understand this. Send someone to fetch a child of five.”
― Groucho Marx

“It is not a daily increase, but a daily decrease. Hack away at the inessentials.”
― Bruce Lee

“Truth is ever to be found in the simplicity, and not in the multiplicity and confusion of things.”
― Isaac Newton

“It's strange how the simple things in life go on while we become difficult.”
― Richard Brautigan

People find the Alexander complex, but it is all about a return to simplicity. Habits are complicated. ease is simple. The brain loves habits because they are automatic don't use much energy and don't require much concious bandwidth!


shame is a social emotion having to do with status ...what people think of you.

If I'm telling a story in the first person, I can talk about negative emotions that I felt in a self-revealing, confessional way that will induce the same in others. "I felt frustrated and a little ashamed that I couldn't convince someone of the value of the A.T. despite how much it had changed my life. The next illogical step was to make them the villain..."Those stupid people!"

emotion makes people malleable and makes them take action.

Positive shadow is what they aspire to negative shadow is their current state.

GUILT-FREE implies there was shame