The 3 Secrets To
Creating Demand For
Your Alexander Teaching
Ring-A-Bell?
If…
The Alexander Technique is truly one of the most valuable human discoveries ever made (which we all know from personal experience.)
Then…
Why aren’t there hordes of people constantly beating down our doors in order to pay us to teach them how to improve the way they do just about anything?
Well…
This is a many faceted question that certainly deserves a nuanced answer
But, When you get right down to it…
It’s pretty simple…
What They Want
And Think They Need…
Is NOT What We Appear
To Be Offering Them!
So how do we get
started changing this?
It’s Incredibly frustrating to know the people out there are in need and we can help them If only we could make them understand. There’s a huge gap
SELL THEM ON THE CHALLENGES THEY FACE IF THEY DON’T KNOW CERTAIN THINGS
hours for dollars
They should all want what I’m selling.
When there’s someone you know you can help a tremendous amount And you can’t make the sale, part of me is really bummed out and part of you saying screw them.It’s their loss.Deep down it’s a rejection, it hurts.Especially when you know that it would be a great fit with them.
The hands, on one on one business model is outdated.
Too much competition with practitioners who can promise instant results get paid and then ultimately fail to solve the problem
Go through all the why don’t people want to study the Alexander technique posts. Ask the question again in the group
I believe that there is more opportunity for us is Alexander teachers right here right now the has ever been in history of the technique.
When I think about where the world was back in 1972 when I first started studying… Fringe activities have become main stream.
List all the reasons why the Alexander technique is the best.
Then The question is why are we still struggling….
2020 may
Prove to be the beginning of a new era for the Alexander work.
It’s not why you think
The problem is the hands-on aspect of it. Nobody disputes the power of hands-on work it is the fastest way to input information into a persons nervous system. But this is the best Way to teach. I guess it depends on what you’re trying to teach them. I guess it depends on what people despite their need for instant gratification really want from life and therefore from the Alexander technique.
What do our students really want? We think that they want instant gratification
, A quick fix. But do they?
I need to take a bunch of Alexandra quotes that kind of outline the bigger picture of what he wanted for people of what he thought was possible but then show how hands-on work is the antithesis of that
How to create a more sustainable or extended relationship with a student that benefits both you and the student
GROWING A HIGHLY SUCCESSFUL ALEXANDER TEACHING PRACTICE TheEasyWay™
Ability to reach out to people all over the world…The ability to actually have them sample you’re teaching without ever having to leave their home…The ability to have a contact with them in between lessons… Debility to create a community around your individual teaching practice if you choose to.
How do we reach people who are not actively seeking out the Alexander technique?
One of the techniques most commonly used online is the lead magnet idea. You offer somebody in your market, a prospective student something that will be of immediate value to them in exchange for them giving you your email address with the implicit permission to contact them again at a later date. Another corner stone of online marketing is an extension of the lead magnet. You offer, for free, a sampling of what you will give them in a paid course.
Give a quick and dirty outline of what online teaching is all about. It should be very offhanded and casual like all of this is obvious but it should induce In the reader the feeling:HE REALLY KNOWS A LOT ABOUT MARKETING, DOESN’T HE!
TEACHING BY THE EPIPHANY PROCESS
Teaching your students how to UNLEARN.
For Alexander Teachers…
These three questions may be of interest to you if you’re
not able to teach in person right now and/or you cringe at the very
Thought of having to figure out how the heck to market yourself!
Question 1
What if there was simple way of directing
your thinking that was just as effective
and could reliably help you to reach,
teach and keep more students?
Question 2…
What if that change in your thinking improved
your Use while providing you with new tools
that quickly flattened the learning curve
for both you and for your students?
Finally…
What if these changes enhanced your teaching so
much that it enabled you to deepen your practice,
help a lot more students & build interest
in the Alexander Technique worldwide?
If that Sounds Intriguing…You should defintely check out…
Vulnerable
Who could have imagined that the whole world could be turned upside down…
And so quickly!!!
No one escaped the consequences, but as usual, the people living on the margins are the most exposed & have ended up having to bear more than their share of the suffering.
Businesses dependent upon offering their products or services in person to people have also struggled immensely…
And with lock downs and social distancing, the question on the minds of many in our community quickly became:
“How can I properly teach without my being able to touch?”
March 2020
For me, the seriousness of the Covid crisis had become inescapable by the end of February. At that point, I realized that my research into HandsFree teaching might be of use to the Alexander community during this difficult time.
So, with the help of Jennifer Roig-Francoli, I offered a free two day, weekend workshop where I laid out the basics of my approach to teaching the Alexander Technique HandsFree online.
The response was overwhelming.
In order to accommodate everyone interested, two more workshops were added the following weekends and I had to upgrade my Zoom account.
In the end, more than 750 Alexander teachers had attended my little introduction to online Alexander teaching and more than 60 went on to study some more.
December 2020
It’s been an amazing year of teaching and learning for me
I think the workshops accomplished a couple of things:
- Showed that it indeed was possible
- Pointed up a certain vulnerability
- We need more students